Valentina Passalacqua / Litos

Valentina Passalacqua / Litos

A worldwide multi-award-winner, Litos marked an important milestone in the roll-to-roll label printing industry.

Valentina Passalacqua / Litos

This project led us to realise, for the first time, a self-adhesive label consisting of three labels glued one on top of the other through automated production. In addition to the technological innovation developed in collaboration with our partner Rotas, Litos also represents a breakthrough in the way we create communication for the wine industry.

Valentina Passalacqua / Litos

For the first time, attention was paid to the concept of BIODIVERSITY through the choice of a conceptual language represented by different and overlapping papers.

In the specific case of Litos, the aim was to simulate the natural stratification of the subsoil from which Valentina Passalacqua’s vineyards originate. The resulting wine is completely natural and preserves the mineral characteristics of the subsoil. Thanks to the development of this project today, 10 years after its invention the technique of overlapping different papers and materials has entered the technological and design routine of label design and printing.