He's absorbed, from art, the concept of "everything can be done" and has brought it into packaging design. But it is the deep knowledge of the technical mechanism regulating the creative idea that allows him to obtain innovative solutions making each of his projects always feasible. What he researches, studies and develops in terms of creativity, visions, assemblages of materials, languages and analyses, he translates into techniques that change the Wine&Spirits market. The Designer Of The Year 2021 award consecrated him as an unrivaled international trend setter.