Velenosi / Roggio del Filare
The restyling created by Spazio Di Paolo for Roggio Del Filare, the Velenosi winery’s historic wine, is inspired by the poem “Arano” by Giovanni Pascoli: “Al campo, dove roggio nel filare qualche pampano brilla...” (In the field, where vines gleam the color of rust...) and immediately becomes the essence of a unique project. Taking the previous label as a starting point, which represented the design of vine leaves crossed by diagonal rays of light, we created a packaging with a special glass.
Velenosi / Roggio del Filare
The restyling created by Spazio Di Paolo for Roggio Del Filare, the Velenosi winery’s historic wine, is inspired by the poem “Arano” by Giovanni Pascoli: “Al campo, dove roggio nel filare qualche pampano brilla...” (In the field, where vines gleam the color of rust...) and immediately becomes the essence of a unique project. Taking the previous label as a starting point, which represented the design of vine leaves crossed by diagonal rays of light, we created a packaging with a special glass.
The sun becomes the protagonist of the scene and cuts through the composition, starting from the top of the bottle’s shoulder and descending, sculpted in the glass, in a ray of light that reaches the enveloping surface of the label. The rust-coloured embellishment was chosen to echo the warm tones of the rows during the grape harvest. It is a minimalist composition that transforms the most important product in the cellar into a bottle-sculpture.
