Urciolo / Dannami

Urciolo / Dannami

We were inspired by the ancient iconology of perfection and immortality for this wine packaging that finds perfect correspondence in its name “Dannami” (which can be translated as Damn me) in the quest for oenological perfection.

Urciolo / Dannami

We associated the mythological image of the serpent with the damnation associated with the hard work and labours of the vine grower. A mysterious animal, worshipped for its connection with the earth but also feared for its poison. In particular, the serpent Ouroboros, is regarded as the witness of cyclical time and of the universal energy that is constantly renewing itself.

Urciolo / Dannami

This is why we have chosen packaging that evokes this idea through the modelling of a metallic golden snake, in the shape of the symbol of infinity, applied directly onto the glass of the bottle, as witness to memory and history and an emblem of perfection.

Urciolo / Dannami