Collina Dei Ciliegi / Veneranda Fabbrica Del Duomo Di Milano

Collina Dei Ciliegi / Veneranda Fabbrica Del Duomo Di Milano

For the first time since 1387, the Fabbrica del Duomo di Milano (Factory of the Duomo of Milan) is using wine marketing to finance work aimed at its conservation and improvement.

Collina Dei Ciliegi / Veneranda Fabbrica Del Duomo Di Milano
Collina Dei Ciliegi / Veneranda Fabbrica Del Duomo Di Milano

The operation, created in collaboration with the Veronese winery Collina dei Ciliegi, has resulted in the production of the first line of wines of the brand Veneranda Fabbrica del Duomo di Milano. The packaging, designed by Spazio Di Paolo, took the historical coat of arms of the ecclesiastical body as a reference, printing it in an exquisite manner on a white thermo-shrinkable pulp paper. The iconic image of the Duomo is imprinted on the label three times: Gold on the front and debossing on paper with thermal cliché on both sides. The spectacular appearance of the brand in the centre of this bottle is also recognisable on the sparkling wine label where, on the black paper version, the gold logo is always placed in the centre, replicated on the sides with glossy embellishment. A wine project already defined: “A wine for the symbol of Milan”.

Collina Dei Ciliegi / Veneranda Fabbrica Del Duomo Di Milano