The idea for the packaging came from the characteristics of this natural and sustainable breeding, whose design narrates its virtuous circularity through an aesthetic minimalism that is linked to the content. Caviale Bellavista is Italian caviar produced from sturgeons bred in a semi-wild state in spring water courses in the midst of nature.

The label bears the circular design of shiny eggs in relief, evoking the product inside the package. The packaging conveys the essential aspects through the shape and elegance of the black spheres combined with a bronze-coloured embellishment used as an unusual colour code for this type of product. The final sign on the packaging is a perforated guarantee seal laminated under the main label to keep the box in order after opening.