Velenosi / Villa Angela

Velenosi / Villa Angela

The biodiversity of a territory can often enjoy the support of its cultural roots, and Italy is certainly one of the richest countries in terms of art, culture and ancient beauty

Velenosi / Villa Angela

For the Villa Angela project, we therefore chose to connect the world of Italian wine to its origins by finding the focus in the classical canons of Canova’s masterpieces. We were particularly inspired by the Venus sculpture, to depict three different ancient female silhouettes on the label, die-cut on white paper with a fibrous pulp and textured appearance.

Velenosi / Villa Angela
Velenosi / Villa Angela
Velenosi / Villa Angela

The templates, applied on natural paper used as a background, were then divided into the three cadastral plots of the winery’s vineyards. After overcoming the extreme difficulty of rigorously registering the two layers with the cutting die, and the subsequent steps of debossing and embellishing, the result is a small masterpiece of printing techniques and ancient beauty, which fits in well with the history of wine made in Italy.

Velenosi / Villa Angela