The design for its packaging stemmed from an in-depth iconological study of the territory in order to emphasise, through the label, how this new wine is an “original” product, made from grapes of excellent quality. We worked on the origins and iconicity of the characteristic shape of the Trentino pergola, an extraordinary work of oenological ingenuity and an archaic element of Trentino viticulture. And we have also included the Mezzocorona mountain, a natural symbol of the area, which has been die-cut on the left side. All in the balance of a single label with an original and asymmetrical shape, evoking the design of a cadastral plot.