The Luxoro 2020 project is a new limited edition of the Nozze d’Oro wine from the Tasca d’Almerita winery, which was dedicated by Count Giuseppe Tasca d’Almerita to his wife Franca in 1984 for their 50th wedding anniversary. This project brings together design, history, nature and love in a single packaging.
The Luxoro 2020 project is a new limited edition of the Nozze d’Oro wine from the Tasca d’Almerita winery, which was dedicated by Count Giuseppe Tasca d’Almerita to his wife Franca in 1984 for their 50th wedding anniversary. This project brings together design, history, nature and love in a single packaging.
The label ideally enters the Tasca d’Almerita world through Regaleali, the family’s main estate where, from the ancient Baglio (farmhouse), the viewer is bathed in sunlight that illuminates the vineyards as far as the eye can see. The idea of making the user open up the same view has turned this packaging into a three- dimensional experience.
At the compositional level, a blue window becomes a theatrical backdrop that demarcates the present from the past and invites one to interact with the label to discover the landscape and an extraordinary love story. The iconic blue chosen for the doors evokes the original hue of the estate’s shutters, while the embossed embellishment on the back illuminates the underlying label composed of two vines embossed with the shape of the Tasca spouses’ faces.