Luxoro 2017 / Illivio Felluga

Luxoro 2017 / Illivio Felluga

'Il Paesaggio Dentro' (The Landscape Within) is the concept for the special edition of Luxoro - Illivio, a historic wine from Livio Felluga, an Italian label recognisable by its Baroque logo printed on an ancient map. The challenge was to transform this iconic image into an emotional journey full of quotations.

Luxoro 2017 / Illivio Felluga
Luxoro 2017 / Illivio Felluga

We made two overlapping labels. The first, which can be opened, wraps the bottle with the map worked on the front and printed on the inside; the second, in mirrored gold, reveals the white printed multi-relief baroque frieze. The beauty of the divine light and the elegance of the frieze symbolise the memory of the place and the founder, captured in a single moment.

Luxoro 2017 / Illivio Felluga
Luxoro 2017 / Illivio Felluga

The landscape, shown in reflection, reappears in the flash of a memory. “We like to imagine this project as a passage, the emotion of a memory. The instant you close your eyes to the sun, your memory goes to the last imprinted image. So, this is The Landscape Within, the intimacy of a sincere memory, protected within the moment of a reflection”.

Luxoro 2017 / Illivio Felluga
Luxoro 2017 / Illivio Felluga