The label is a tribute to Vladimir Kokrhanek, the founder of Luxoro. With his strong soul, he is a spirit of his time who has been able to face and overcome the many different challenges in his life. He has always been able to find his spiritual balance in the immensity of the sea and the splendour of the mountain peaks which has led him to live his life without complacency and never give in; Vladimir is like the wind, a man of the world, a relentless spirit who has never given up when faced with life’s adversities. Loved by the Wind is a label made up of two overlapping layers. The mountain peaks can be seen at first glance and the structure of the dry embossing is reminiscent of a woody texture, as though the trees embrace the mountains. A sail in the foreground representing the sea achieves a three- dimensional effect on the outer layer, an unrivalled and exclusive solid-colour design. The sail is a simple unique image that gives one the impression of being fixed in the wind with a 3D effect, creating immediate sensations to both sight and touch.