Enrico Toro / Centerba

Enrico Toro / Centerba

The Centerba liqueur factory was founded in 1817 by its inventor Beniamino Toro. The fame of strong Centerba (72% alcohol content) and its medicinal properties took off during the Naples cholera epidemic in 1836, where it was prescribed as a remedy for certain ailments associated with such disease.

Enrico Toro / Centerba
Enrico Toro / Centerba

The packaging encompasses the history, mystery and secrecy through the use of the typical straw cover. The unusual straw cover evokes the past and becomes a narrative structure, the focus of the storytelling, covering the label printed on Moonlight with the illustration of the fleeing pharmacist whose identity we will never know, thus increasing the mystery behind the secret of the miraculous formula.

Enrico Toro / Centerba
Enrico Toro / Centerba
Enrico Toro / Centerba