Brand Breeder / Fuoridime
Fuoridimè is an artistic project dedicated to Italian genius that plays with the aesthetics of the body and the value of thought. Literally the name means “out of the body”, but also out of normal thoughts, out of common experiences. That is why we have chosen from some of the most important Italian scientists up to the great minds of the 20th century to be our protagonists.
Brand Breeder / Fuoridime
Fuoridimè is an artistic project dedicated to Italian genius that plays with the aesthetics of the body and the value of thought. Literally the name means “out of the body”, but also out of normal thoughts, out of common experiences. That is why we have chosen from some of the most important Italian scientists up to the great minds of the 20th century to be our protagonists.
The concept uses a language aimed at stimulating curiosity and interaction with a label composed of several removable layers, designed to be relocated according to one’s aesthetic taste. In becoming familiar with the packaging and the value attached to it, the consumer thus consolidates the notion that intelligence transcends form and transcends the physicality of the body. Fuoridimè is thus the transposition of the greatness of the content out of the container: the bottle takes on an irrelevant appearance and is randomly recomposed, as aesthetics are not decisive in the face of the immensity of a great thought.
