The project created for Palmento Costanzo winery, situated on the Mount Etna (Sicily), represents the maximum expression of “link” to the place of origin through a one of a kind multi-sensorial label. Following an intense period of research, we studied and created a highly tactile pigment extracted from the Etna volcanic dust, which is totally printable. The result is extraordinary, three out of five senses are involved: touch, smell and sight. Consumers, intrigued by the minerals’ luminescence within the tactile pigment, are naturally led to touch the rough and compact texture of the label and to smell the Etna volcanic dust! The natural colour of solidified magma evokes the volcano where ancient grapevines such as Nerello Mascalese, Nerello Cappuccio, Carricante and Cataratto come from, and exalts the incredible quality of these organic wines.