For the creation of this Gin we were inspired by the country of origin of the manufacturing company, located in the Italian municipality of Rapino. This stimulated a pun, since in Italian Rapino can also be associated with "robbery" (rapina), and thus to "robber".
For the creation of this Gin we were inspired by the country of origin of the manufacturing company, located in the Italian municipality of Rapino. This stimulated a pun, since in Italian Rapino can also be associated with "robbery" (rapina), and thus to "robber".
For the packaging we have chosen a different color code for the world of gin and highly distinctive, red, which is also the color of danger and infringement notices.
The packaging consists of two overlapping papers and everything revolves around the surveillance communication "YOU ARE UNDER CONTROL" which, thanks to an invisible paint, transforms, once illuminated with UV light, into a state of absolute liberation, Free Mind "YOU ARE OUT OF CONTROL”.