Cantine Spinelli / Mezzadro
Each label is a fragment of memory.
For the Mezzadro wine by Cantina Spinelli, we created a packaging that tells – with a few decisive and sincere strokes – a story of land, work, and shared life.
Cantine Spinelli / Mezzadro
Each label is a fragment of memory.
For the Mezzadro wine by Cantina Spinelli, we created a packaging that tells – with a few decisive and sincere strokes – a story of land, work, and shared life.
Seven figures – the landowner, the noblewoman, the farmer, the farmer's wife, the wise elder, the young girl, and the shepherdess – become illustrated symbols of a collective story, printed on a label that doesn't just dress the bottle, but transforms it into a living witness of an era.
A subtle tear runs across the label, evoking the literal and symbolic division of the fruits of the land between the landowner and the sharecropper – a discreet but powerful reference to the system of sharecropping.
An essential, instinctive design, full of meaning.
A visual tribute to mezzadria, to a time when wine was also history, hard work, and heritage.
