The label consists of two overlapping layers of cotton paper with a natural texture. On the lower front is a black-and-white photograph fragment of a portrait from the early 20th century, when shots were taken using a tripod, wooden view camera, glass plates emulsified with silver salts and magnesium powder for the flash. Several colourful and delicately drawn plant elements peep out from the upper half of the figures.

A seemingly contrasting temporal and stylistic gap has instead the creative merit of bringing the product and its history back to the colourful vibrancy of the present. It proposes authentic colours and flavours, the result of the ability to seek out the best in the land, respecting, as in the past, the traditions handed down through generations.