Berlucchi / Linea 61
Created for the hospitality industry, Berlucchi 61’s sparkling wine is the company ’s first line that applies the double-layer label to large-scale production, applying a technique for printing one million labels that up to then had only been used for small, high-end production runs.
Berlucchi / Linea 61
Created for the hospitality industry, Berlucchi 61’s sparkling wine is the company ’s first line that applies the double-layer label to large-scale production, applying a technique for printing one million labels that up to then had only been used for small, high-end production runs.
For this brand-new operation, we chose materials and an elliptical shape reminiscent of the former product image. The modern and minimalist restyling embellishes the bottle with signs of craftsmanship and tailoring resulting from the use of porous papers which, by overlapping them, give the premium range a more refined appearance. Barely noticeable orbits become geometric shapes and, in the parallelism of the circles, add a softness around the bubble and the Berlucchi Cosmo. The high quality of the design and great attention paid to style and arrangement are achieved for the first time here in this large print run.
