This packaging is inspired by the real story of the Radica family. This wine-growers family is known by their home-village people as “the Bulls”. Everything dates back to the WWI times, when an ancestor of their family became popular thanks to his bull, the only adult one around that area. The bull was able to help in many working necessities of the village, like working in the fields, serving as transport, and even for reproduction. It helped until the last years of its life, when it was sold to buy a vineyard, where, as of today, the Radica wine is produced.