Study and positioning of a new brand identity for Valentina Passalacqua’s Apulian winery. We decided to use a specific style, which emphasises the naturalness of the product and the organic features of the winery. The landscape has a prominent role and represents the wine’s testimonial. Symbols such as skyline, night, day, stone and moon are utilised to represent the naturalness of Passalacqua’s wine and its subsoil geophysics features, mainly formed by white marble.
Spazio Di Paolo has created the communication, advertising and packaging of this new line of wine for national and international markets.