Categories ,

MEZZADRO

Client
Mezzadro

Project
Packaging


Spazio Di Paolo has conceived a marketing project for a new line of wines called Mezzadro. The name Mezzadro comes from the Italian word ‘mezzadria’, which means ‘sharecropping’ and it represents the old practice of splitting the land and its harvest between landowner and farmer. This idea of division has been developed and underlined by the minimal design of a clear-cut line, which splits the entire label in two parts. The plough symbolizes the historical custom of land’s sharing between landowner and farmer, while, the illustration of the embossing image recalls the arid land.

 

 

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