We have created an innovative packaging for Cantina Tollo’s new product, which derives from partially fermented grapes containing 6% alcohol. This new product can be tasted in pizzerias, lounges and happy hours occasions. We have carried out a marketing research that helped us positioning this product within the market. We elaborated a concept of lightness and sobriety through the visual representation of a little red balloon on the label. The low alcoholic percentage has been underlined by naming the product “6%”.