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CANTINA TOLLO_6%

Client
Cantina Tollo

Project
Packaging


We have created an innovative packaging for Cantina Tollo’s new product, which derives from partially fermented grapes containing 6% alcohol. This new product can be tasted in pizzerias, lounges and happy hours occasions. We have carried out a marketing research that helped us positioning this product within the market. We elaborated a concept of lightness and sobriety through the visual representation of a little red balloon on the label. The low alcoholic percentage has been underlined by naming the product “6%”.

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