Brand identity’s placement and study for Valentina Passalacqua’s Apulian winery. The language used has been deeply studied in order to express the naturalness of a product, which strongly communicates the organic feature of the winery. The landscape becomes the main character and testimonial of its wine. Indeed, symbols such as skyline, night, day, stone and moon are used since they represent the naturalness of Passalacqua’s wine and its subsoil geophysics features, mainly characterized by white marble.
Spazio Di Paolo has created the communication, advertising and packaging for this new line of wines for national and international markets.